The 1973 British TV advert for HOVIS bread is one of the most iconic and memorable adverts of all time. The advert, which was set in the early 20th century, depicted a young boy pushing his bike up a steep cobbled street while carrying a loaf of HOVIS bread. The advert was shot in a sepia tone, which added to the nostalgic feel of the advert.
The advert is famous for its use of music, which was Dvorak’s “New World Symphony”. The music perfectly captured the mood of the advert and added to its nostalgic feel. The advert’s tagline, “As good today as it’s always been”, became a catchphrase and is still remembered today.
The HOVIS advert has become a symbol of a simpler time, when life was slower and more peaceful. It is a reminder of a time when bread was an essential part of daily life, and people would queue up at their local bakery to buy a freshly baked loaf.
The advert has become so famous that it has been parodied and referenced in popular culture. It is a testament to the power of advertising and the enduring appeal of nostalgia.
As we look back on the HOVIS advert, we are reminded of a time when life was simpler, and we long for the days when things were more straightforward. The advert is a nostalgic reminder of a time gone by, and it will always hold a special place in the hearts of those who remember it.