Babycham is a sparkling perry that was first introduced in the United Kingdom in 1953. It was created by Francis Showering, a wine and cider merchant from Shepton Mallet in Somerset, England. The name “Babycham” was inspired by the young deer that appeared on the logo of the company, which was called “Champagne Perry.”
Babycham was marketed as a light and refreshing drink that was aimed at women. It was served in small, 4.5-ounce bottles that were designed to be easy to hold and drink from. The drink quickly became popular, and by the 1960s, it was one of the best-selling alcoholic beverages in the UK.
Babycham’s popularity was further cemented by its association with popular culture. It was often featured in advertisements, including a famous 1950s campaign that featured a young woman in a glamorous party dress holding a glass of Babycham. The drink was also referenced in songs and films of the era, including the James Bond film “On Her Majesty’s Secret Service.”
In the 1970s, Babycham’s popularity began to decline, as consumers began to shift towards other types of alcoholic beverages. However, the drink remained a beloved cultural icon, and it continues to be sold in the UK today.
Today, Babycham is primarily marketed as a nostalgic drink that is associated with the 1950s and 1960s. It is still sold in small bottles, and it is often served as a celebratory drink at special events and parties. Despite its decline in popularity, Babycham remains an important part of British cultural history, and it continues to be cherished by those who remember it fondly.