During the 1960s, there was a shift in the way men approached personal grooming and self-care. Traditionally, it was more common for women to take care of their appearance, but with the emergence of new male-focused products and grooming techniques, men were beginning to take care of themselves too. One of the products that became increasingly popular during this time was aftershave.
Old Spice was one of the most iconic aftershave brands of the 1960s. The brand had been introduced several decades earlier but gained renewed popularity in the 1960s with its nautical-themed advertising campaign. The scent of Old Spice was a combination of cinnamon, cloves, and other spices, making it a warm and spicy fragrance with a classic appeal. The brand’s marketing campaign focused on the sea, sailing, and adventure, which helped to create a strong association with masculinity and the open waters.
Another popular aftershave brand during the 1960s was Brut. This brand was marketed towards younger men who wanted to stand out from the crowd. The scent of Brut was musky and sophisticated, and it was often associated with confidence and boldness. The brand’s advertising campaign featured a range of slogans that encouraged men to embrace their individuality, such as “The essence of men” and “Splash it all over.”
English Leather was another popular aftershave brand during the 1960s. The brand was marketed as a refined choice for sophisticated men. The scent of English Leather was a spicy combination of lavender, oakmoss, and sandalwood. The brand’s advertising campaign highlighted the idea of a refined and cultured gentleman, which helped to create a strong association with class and sophistication.
In conclusion, the 1960s saw the emergence of several iconic aftershave brands that continue to be popular today. These brands helped to create a new era in men’s grooming, where self-care and personal appearance were becoming increasingly important. The fragrances of these aftershaves continue to be associated with masculinity, adventure, sophistication, and individuality.